The Internet's Cloaked Web, Explained

Because of massive Internet grow, the content available has become so specialized and so dynamic, it has grown beyond any single database.

Take, for example, the following web content topics:
a) Welding jobs in Honolulu
b) Used softcover books for sale in Winnipeg
c) Breeders of Golden Retriever puppies in New Jersey
d) Chronic back pain therapy in Capetown.
e) Weather forecast for Acapulco in February.
f) NASDAQ trading tips for 2004.
g) Movie times for The Last Samurai in Wellington.
h) Opinions of the latest Volkswagen air bags.


When you pause to consider these topics, you should see the following commonalities:
1. The content is very detailed.
2. The content is very time-sensitive.
3. The content is often generated by everyday people, not by professional web publishers.
4. The content is often location-specific.
5. The content is only needed by a small target public, not by everyone.

This, my friends, is what has spawned "The Secondary Web".

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