What is "Mobile 2.0"?

What is Mobile 2.0? It is easy to assume that Mobile 2.0 means simply bringing Web 2.0 to mobile devices, but the driving force behind Mobile 2.0 goes much further. Mobile 2.0 isn't about delivering PC content to our mobile devices, it is about delivering mobile content. And, more than that, Mobile 2.0 is about personalizing the content...(photo by Photodsic / Getty Images)